The Recording Industry Association of America (RIAA) Award Kendrick Lamar & Big Sean Additional Platinum Certifications


HotNewHipHop.Com Reports:

“The RIAA announced they would now factor in video and audio streams into the certification process for their Gold & Platinum Program. This is a big deal for artists, since some rely more heavily on streaming than others to distribute music to their fanbases. The RIAA had previously only updated their certification process for singles to include streaming.

Some notable artists have received updated certifications following the change, including Big Sean’s Dark Sky Paradise going platinum, Kendrick Lamar’s To Pimp A Butterfly going platinum.

The RIAA’s new Album Award formula is 1,500 video or song streams = 10 track sales = 1 album sale.

Their new Digital Single Award formula is 150 streams = 1 download.

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